Some industry people felt that one reason for this was that many households were cleaning less. However, the overall household cleaning product category was not growing and in some areas was actually declining. RB wanted to achieve a greater market penetration with all four products. It was believed that one way to line the products together was through the unifying benefit of disinfection. The company thought that by combining the marketing budgets for the five separate products, it could achieve a greater impact on the market. In doing so, RB could achieve economies of scale in terms of marketing expenses. RB wanted to bring these disparate products together. In the early 1990s, Clean X spray had 45 percent household penetration in Canada, but the other Clean X products –had a much lower penetration rate. The disinfectant benefit of the product is very distinctive. It is attempting to develop a strategy in Canada in order to market more of the entire line of Clean X products.Ĭlean X, primarily the disinfectant spray, has a long brand heritage in Canada. Most Canadian consumers are familiar with Clean X disinfectant spray, but RB wants to increase sales of not only the spray product, but also the entire line of Clean X products including disinfectant wipes, tile and tub cleaner, floor cleaner and toilet bowl cleaner. RB is based in the UK, and does business in the United States and Canada.Īn important brand for RB is the Clean X product line. Samantha and Jerry sold their company to Reckitt Benckiser Corporation (RB) in 1999. It was eventually licensed in UK, France, Australia, Canada, and USA. Clean X had such an optimal composition that it remained unsurpassed for more than 20 years. Four years later it was used to combat the cholera epidemic in the state. USA: The X Poles are shipped directly from the X Pole warehouse in California via Fed Ex ground in the USA.Samantha Fox and Jerry Brown founded a company for disinfectants and launched a popular brand of disinfectant called Clean X. Look for those details inside your shop account or on your order receipt to access them. Recent office closures and Remote order processing changed to protect customer and employee health has impacted X Pole ability to ship as quickly.Īccess to pole lessons is immediately available after purchase. Please NOTE* X Pole is not currently operating under normal circumstances. Due to COVID Pandemic changes, X-Pole is currently taking 14 days to processing and deliver items. X Pole takes up to 72 hours to prep and package the order to ship during regular business hours, excluding weekends and Holidays. Under normal circumstances – Estimated time of delivery is 2-5 business days depending on your location. We are NOT shipping products to Canada at this time. We Do NOT ship to any other countries than what is listed above. You must have a delivery address that can be verified via their address validation system without additional special instructions or request the package be held for pickup at their nearest facility.Īlaska & Hawaii ship USPS Priority, Cart will calculate price. Please Note – The shipping Courier will not accept any special delivery instructions. All X Poles ship with a signature required for delivery.
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