![]() ![]() Responsive Design - Notice the second image of the job description below.Branding - The use the orange color of their logo/brand in the section headings and “Apply” button.Social Proof - They include employer of choice awards.Video - They include a corporate video on every job description.The candidate sub-consciously thinks they are reading an article (not an ad) - that’s good for you. It’s more similar to the layout of a story in a magazine (and doing that in an ad (and a job description is an ad!) is a proven advertising technique. 3-Column Format - You don’t see that often.Bonus Content - They include a right-hand rail with some extra tiles linking off to pieces about working at JWT.Office Pics - They include a pic of the office along with a brief description of it.Show something very different and you’re bound to get a little extra look. If you like mental models (I do), this is leveraging the “Law of Contrast” that all of our brains react to. Attention-Grabbing - Their job description is so different from any other job description that it will certainly stop the candidate in their tracks.Walter Thompson is an ad agency and it shows in their job descriptions: Unique job posting - They use a new and interesting way to stand out among other similar job descriptions by posting the job as an NFT that can be bid on.Colorful design - The NFT job posting on Rarible uses different colors, font types and sizes, and images to grab the attention of candidates.Clever opener - They make a joke about “sucking at design” and tell the candidate they are short on UX designers.Growth Tribe’s “ Lead UX Instructor or Digital Designer” job descriptions could be the world’s first NFT job ad. Talent Community - They include a talent community call-to-action (this is the next best thing to a candidate clicking apply).Branding - They emphasize their company name, logo, and color scheme (see the green Apply button).Video - A corporate video is on every job description at the top.Glassdoor is focused on employer branding and it shows in their job descriptions: They have a nifty link to let candidates see nearby restaurants, gyms, schools and airports. ![]() Social proof is effective advertising for you every time.
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